Transforming Dry Grocery Supply Chain for a Global Food Services

Client Overview

A globally recognized MNC in the food catering industry ranked No. 2 in India was preparing for aggressive multi-city growth. With a zero-compromise stance on food safety and quality, the client sought to reimagine its dry grocery supply chain to support 25%+ YoY revenue growth across India.

The Challenge

While the client had strong market presence and operational capabilities, scaling their dry grocery supply to meet expanding demand revealed critical challenges:

• Inconsistent, delayed deliveries across kitchens and cities.

• High kitchen space usage for in-house sorting and QA in premium real estate zones.

• Persistent QA complaints due to fragmented handling.

• Lack of visibility and integration between sourcing, procurement, and logistics.

ASNA's Solution

ASNA designed a centralized, food-safe, and scalable supply chain model by:

• Setting up a Metro-based DC-cum-sorting hub in partnership with a leading Indian LSP.

• Integrating QA (fumigation, vibro-shifting, metal detection) and automated repackaging at the DC level.

• Enabling Just-In-Time (JIT) deliveries reducing lead time and eliminating kitchen-level sorting.

• Seamlessly integrating ERP-SAP systems to enhance real-time tracking, reconciliation, and planning.

• Reducing operational cost and dependency on high-rent kitchen spaces.

Impact Delivered

• 98%+ on-time delivery across locations

• QA complaints reduced to near zero

• 50%+ reduction in kitchen space used for back-end operations

• ~20% logistics cost savings

• Same-day dispatch enabled

• Repositioned for scalable, PAN India growth