Supply Chain Design for a Growing Café Network

Introduction

Client Overview

A premium coffee chain based in North India was preparing for a bold leap: scaling from 40 outlets to 150+ across India in under 18 months. With a mission to deliver consistent quality and freshness across metro and Tier II/III cities, they sought a robust, asset-light supply chain without compromising on product integrity.

The Challenge

Key expansion goals were hindered by:

• Limited infrastructure to handle ambient, chilled, frozen, and dry products across geographies.

• Absence of real-time tracking, demand forecasting, and automated ordering systems.

• Pressure to maintain freshness, consistency, and compliance while minimizing costs.

• The need for a variable cost model that scaled with business growth.

ASNA’s Solution

ASNA developed a PAN India supply chain blueprint tailored for rapid, efficient, and tech-integrated expansion:

• Created a modular infrastructure strategy across categories (ambient, chill, frozen, dry).

• Partnered with leading national LSPs and cold chain providers for shared-use warehousing.

• Introduced a Variable Cost Model with dynamic pricing and no CAPEX burden.

• Embedded IoT-based temperature monitoring, GPS tracking, and smart inventory tools.

• Deployed an integrated ordering platform to improve accuracy and reduce wastage.

Impact Delivered

• Scaled from 40 to 150+ outlets in 12 months

• Zero CAPEX expansion through fully variable cost structure

• <1% deviation rate in cold chain deliveries

• 30% reduction in lead time from order to shelf

• Real-time supply chain visibility and smarter forecasting

🔍 Why ASNA

At ASNA Consultancy, we specialize in building intelligent, scalable, and cost-effective supply chain solutions for fast-growing businesses. Whether you're a global food service leader or a rising F&B brand, our data-driven, cross-functional approach ensures every supply chain challenge becomes a growth opportunity.